Flagship course

Store Signal Lab

A six-module intensive that rebuilds how your team reads App Store Performance Analytics — from impression sources to early retention quality.

Request a seat Compare tiers
Analytics notebook and laptop on a desk

Modules

  1. Console cartography — Map App Store Connect and Play Console views to decisions, not dashboards for their own sake.
  2. Exposure integrity — Separate search, browse, and paid-influenced traffic before judging creatives.
  3. Conversion telemetry — Build a page-view to download model with sample-size floors.
  4. Experiment hygiene — Annotation rituals, freeze windows, and how to kill a losing icon early.
  5. Retention overlays — Tie listing wins to day-1 and day-7 health without over-attributing.
  6. Readout studio — Ship a one-page Monday narrative your UA and product leads will actually read.

Learning outcomes

  • Design a weekly App Store Performance Analytics ritual with clear owners.
  • Detect vanity spikes that never reach install quality.
  • Produce bilingual keyword notes suitable for Thai–English listings.
  • Argue for (or against) a metadata change with evidence, not taste.

Informational pricing

Included in Beacon (฿28,500 / seat) and Orbit team packages. Pulse unlocks recordings only. No checkout on this page — contact us to enroll.

Instructor

Portrait of instructor Arisa Thongchai

Arisa Thongchai

Former marketplace growth lead in Bangkok. Arisa has shipped more than forty listing experiments and still consults on SEA launches between cohorts.

“The readout studio module alone paid for Beacon — our board stopped asking for ‘more colorful charts’ and started asking about conversion floors.”
Helena V. · Product ops · Manila
“Strong on iOS. Android parity examples exist but feel thinner — we filled gaps ourselves. Still recommend for SEA teams.”
Owen · UA manager · remote

FAQ

Do I need App Store Connect admin access?

Viewer access to analytics is enough for most exercises. Admin helps if you will change metadata during the cohort, but it is not required to learn.

Is this only for iOS?

Core frameworks apply to both stores. Templates lean iOS because most enrolled teams ship there first; Android clinics are expanding.

What is a real limitation of this course?

We cannot restore clean multi-touch attribution that privacy changes removed. If your leadership expects precise channel credit for every install, Store Signal Lab will frustrate them — and we say so in week one.

How large are cohorts?

Beacon cohorts cap near eighteen seats so critique rounds stay useful.